Share this job
Growth Marketing Manager
Apply for this job

About Us

Adapt Naturals is a supplement brand dedicated to helping people feel and perform their best through premium, evidence-based nutritional supplements. Founded by Functional Medicine clinician and bestselling author Chris Kresser, Adapt Naturals combines cutting-edge science with the wisdom of nature to create next-generation, clinician-grade products that are thoroughly tested for quality, purity, and effectiveness. Our mission is to simplify and elevate your health journey by providing transparent, trustworthy solutions that fit seamlessly into modern lifestyles.


We’re a lean, scrappy, and passionate team driven by a shared commitment to making a positive impact, and having fun while doing it. We have a flexible, empowering culture that prioritizes results over rigid schedules. Our benefits are designed to support your education, well-being, and self-improvement, so you can grow personally and professionally while contributing to a brand that changes lives. Whether it’s through our healthy food and fitness stipends, professional development opportunities, or free products, we ensure our team feels supported, inspired, and ready to thrive.


Role Overview

Adapt Naturals is hiring a Growth Marketing Manager to own paid acquisition execution across Meta, Google, and emerging channels. This person will translate growth strategy into a disciplined tactical roadmap, managing campaigns, creative deployment, and testing with precision and minimal oversight. They will serve as the analytical hub of the growth team. They will maintain best-in-class reporting infrastructure, proactively surface performance risks and opportunities, and collaborate with Creative and CRO to build data-driven testing hypotheses. They will understand how media buying decisions flow through to CAC, LTV, and business-level profitability, and will ruthlessly prioritize tactics that move those numbers.


Key Responsibilities

  • Build and execute a hypothesis-driven paid media tactical roadmap across Meta and additional channels (such as SEM, Shopping and YouTube)
  • Manage day-to-day campaign optimization with minimal oversight, proactively identifying performance risks and opportunities
  • Partner with the Creative Strategist to build and run a creative testing program, including budget allocation and testing cadence
  • Maintain diversification discipline across ad accounts and partnerships to avoid over-concentration risk
  • Partner with the Director of eCommerce on a CRO and landing page testing agenda for paid channels
  • Own a recurring audit of martech and data signal health, including pixel health, event match quality, audience quality, and UTM/attribution hygiene
  • Own and maintain the paid acquisition portion of the marketing dashboard, and deliver a weekly performance narrative explaining the why behind metric movement
  • Provide regular updates on campaign optimization decisions to the Head of Growth
  • Maintain SOPs, a centralized asset library, and a testing-learnings repository


You’ll thrive in this role if:

  • You take initiative and ownership of your work
  • You live by the phrase “test, don’t guess,” and you value objectivity over dogma
  • You learn fast and execute faster
  • You prefer communicating in written form on your own schedule
  • You do your best work independently but know when to ask for help
  • You respond well to constructive feedback and are capable of providing the same
  • You enjoy very lean operations for businesses that prioritize profits efficiently
  • You’re a team player and easy to work with
  • You’re excited to work for a business dedicated to helping people get healthy, and you care about your own health
  • You enjoy periodic on-site meetings with outdoor activities and phenomenal farm-to-table meals


You’ll hate this role if:

  • You’re accustomed to “managing the work” rather than doing the work
  • You need constant direction and guidance in solving problems
  • You love job titles, clearly defined career paths, large teams, regular meetings, and other features of working in a big company
  • You prefer in-person communication or calls to “chat things through” instead of asynchronous communication
  • You thrive on predictability and doing the same tasks over and over
  • You have a strong ego and don’t respond well to feedback
  • You follow an exclusively plant-based diet. (We sell animal-based products like organ supplements; our founder is well-known in the Paleo/ancestral community.)


Qualifications

  • 3 to 4 years of experience working hands-on in Meta running new customer acquisition campaigns at/for D2C subscription-based brands (required).
  • Proven track record of launching and growing new channels outside of Meta (SEM, Shopping, affiliate, influencer, TikTok, YouTube, podcast, etc.)
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Demonstrated history of collaborating internally to develop and deploy creative and CRO roadmaps with regular feedback loops
  • Excellent communication and interpersonal skills, with the ability to build strong internal and external relationships
  • Self-starter with a strong sense of ownership and a passion for health and wellness
  • Ability to work independently remotely while staying highly organized and results-oriented
  • Experience in the supplements or CPG industry is a plus but not required
  • Willingness to travel to Bend, OR, 3 to 4 times per year for on-site meetings


Benefits

Our benefits contribute to your education, well-being, physical health, and self-improvement so you can develop personally and professionally while working for Adapt Naturals.

  • QSEHRA health plan reimbursement (up to $500/mo)
  • $200/mo healthy food stipend
  • $100/mo gym, yoga studio, or health practice stipend
  • Free Adapt Naturals products!
  • A free Kindle plus unlimited Kindle books
  • Up to $1,000/year for continuing education and professional development
  • Competitive salary and incentive-based compensation; high performance will result in high compensation
  • Exciting growth potential and opportunity, with a great brand making products that change lives
  • No work schedule or monitoring of hours. You create your own working environment. (We expect you to be available for at least part of the day between 9–5 ET.)
  • Flexible work arrangements. Unlimited time off. We care about achievements and results, not punching the clock.
  • A passionate but sociable and friendly team committed to making an impact


Apply for this job