Location: Remote

Reports to: Chief Executive Officer

Supervises: Brand, Marketing Communications, and Creative functions

Close Collaboration with: Customer Marketing, Growth, and Innovation teams

Overview

The Vice President of Brand is responsible for shaping and executing the

brand strategy, bringing our mission, sustainability values, and

innovation story to life through all consumer touchpoints. This role ensures

that brand equity, creative expression, and customer communication are

cohesive, distinctive, and drive measurable business impact across retail and

digital channels.

Reporting to the CEO, the VP of Brand is a strategic and creative leader who

bridges storytelling and performance, leading the Brand, Creative, and

Communications teams. The VP partners closely with the Customer

Marketing, Growth, and Innovation leaders to translate company vision into

integrated marketing programs that build a Challenger brand that

differentiates us in the marketplace.

Responsibilities

Brand Strategy & Positioning

● Set the brand vision, positioning, and architecture in alignment with

corporate strategy, backed by consumer insights and market research

● In tight partnership with the PT Creative Director, define the brand’s

tone, voice, and creative expression to ensure consistency across

digital, retail, and experiential channels.

● Translate the mission into a compelling consumer proposition

that drives growth and differentiation.

● Share responsibility in the go-to-market strategy for new products and

retail expansion initiatives, ensuring commercial and creative

Excellence.

●Lead consumer insights & research to inform both brand & innovation

Creative & Communications Oversight Leadership

● Lead through and partner with the Sr. Brand Director and Creative

Director to ensure the Brand, Creative, and MarCommunications teams

deliver cohesive storytelling across paid, owned, earned, and shared

media in partnership with external agencies.

● Guide the development of creative campaigns that connect purpose,

performance, and profit, keeping mission and differentiation at

the center of all work.

● Partner with Customer Marketing and Sales on promotional and retail

campaigns that reinforce brand equity while driving commercial

results.

Financial & Organizational Stewardship

● Ensure management of all financial aspects of Brand, Creative, and

Communications, including budgeting, forecasting, long-range

planning, and accountability for spend effectiveness.

●bOversee brand performance metrics and track the impact of marketing

investments on awareness, preference, and share growth.

● Drive operational excellence within the brand organization — optimizing

processes, tools, and partnerships for scale.

Leadership & Collaboration

● Mentor and develop brand and creative talent, fostering a culture of

collaboration, curiosity, and purpose.

● Partner closely with the Team Leads, CEO, and Board of Directors to

align brand strategies with business objectives, providing regular

updates and insights on performance, consumer trends, and innovation

opportunities.

● Champion cross-functional alignment across Growth, Innovation, and

Operations to ensure seamless brand integration and execution.Requirements

● Dedication to sustainability mission and commitment to our

Community Values

● 10+ years of progressive leadership in brand management, marketing

strategy, or creative direction within CPG and/or mission-driven

organizations.

● Deep understanding of omnichannel brand-building and marketing

communications.

● Proven success managing budgets, leading teams, and driving

measurable brand growth.

● Experience influencing product and innovation pipelines through

consumer insight and brand strategy.

● Exceptional communication and presentation skills with executive and

board-level audiences.

● Strong analytical mindset with the ability to translate brand data into

actionable strategy.

● Flexible work location; preferred in Chicago, NY, or California

● Remote candidates may be required to occasionally travel to Chicago,

NY, or California

Success Metrics

●Brand awareness, preference, and share growth

●Campaign and creative effectiveness

●Efficiency and accountability of brand spend

●Innovation alignment and speed to market

●Employee engagement and development within brand team

●Positive Board and executive feedback on brand performance and

strategic clarity